Accordingtothereport, "2021GlobalLightingLEDandLEDLightingMarketOutlook-2H21," publishedbyTrendForce, theLEDlightingmarketsizeinChinawillsurgeby8.9% kepada $ 5.75billionin2021mainlybecauseofvariousgovernmentsupportpoliciesandinvestmentdividendsderivedfrominfrastructureconstruction.Recently, theChinesegovernmentmentionedthat-inits14thFive-YearPlan-themechanismpromotingtheuseofenergy-efficientlightingproductsmustbeimproved.SuchannouncementwillfurtherboostthepenetrationofLEDlightinginChina, whichisexpectedtoreach75% in2021.Inthefuture, theChineselightingmarketwillturntofocus onproductsegmentationandspecializationaswellassmartsystemestablishment.
Pasaran yang menjanjikan seperti ini tidak diragukan lagi telah mendapat perhatian dan minat syarikat pencahayaan berbilang syarikat, termasuk GECurrent, a Daintreecompany (selepas ini "GEC Current").
? TheNorthAmericanbrandGELightingneedsnointroduction.In2015, GE, usingitsownlighting, digital, andenergymanagementtechnologies, foundedCurrent, PoweredbyGE, whichisaseparatecompanyfromGELighting.In2016, duetothestrategicadjustmentdecisionmadebyGELighting'sexecutives, GELightingwithdrewitslightingbusinessfromAsianmarketsincludingChina.Twoyearslater, GEGroupsolditssubsidiaryCurrenttoAmericanIndustrialPartners, aNewYork-basedprivateequityfirm.Today, CurrenthasagainreturnedtoChina, butwhy Juga, towincustomers' amanah ,bagaimanakah strategi pasaranplanit semasa dan apakah jangkaan untuk pasaran Asia yang gergasi ini?
Tofindtheanswers,TrendForce'soptelectronicresearchdivisionLEDinside interviewedMr.JackyShen,JualanGeneralManagerintheAsia PacificofGECcurrent, whereEn.Shenmenjawab soalan-soalan tersebut seorang.
Starting OvertoProvide Better ServicesinChineseMarkets
Asatypicaleconomywhereproductionandconsumptioncoexist, Chinesemarketsarehighlycomplexanddiverse.Regardingproduction, Chinahasbecometheworld'sfactoryoflightingproducts.AsthedatacompiledbyTrendForceindicate, morethan70% oflightingproductsarenowmadeinChina; thecountry' ssupplychainadvantageisfurtherhighlightedaftertheCOVID-19outbreak.Additionally, thereareavarietyofproductsinChina, wherevariousmanufacturerspromotedifferentiatedproductstodistinguishthemselvesfromothercompetitors.Regardingconsumption, Chineseconsumersarehavinggreaterpurchasingpowerwiththeeconomicriseoftheircountry, hencethedemandforbetterlightingproductsinboththeB2BandB2Cmarkets.
"Penarikan GELlighting dari China 2016, yang merupakan pasaran yang sangat menjanjikan, tidak kalah. Sebaliknya, keputusan penarikan dibuat untuk menyesuaikan strategi peringkat kumpulan berdasarkan integrasi produk dalaman," kata Shen. Infact, GE hanya menarik perniagaannya keluar dari pasaran pencahayaan pengguna dalam pasaran profesional Asia Pasifik tetapi telah kekal aktif dalam pasaran profesional.
Pada masa yang sama, gergasi pencahayaan multinasional yang lain turut menyesuaikan dan mengubah model perniagaan mereka kerana tekanan yang timbul daripada transformasi perniagaan LED mereka.
